A maximum of 10% from the budget will be used to engage a high profile PR Agency to help with the Media and Marketing efforts. One set of actions for a 3 month header banner and/or homepage banner advertising campaigns on 4 platforms with high and/or relevant traffic to the Cosmos Hub such as CMC, Coingecko, Blockfolio and Staking Rewards platforms, whichever of them have available spots. One set of actions for engaging the blockchain and crypto communities for 3 months via 3 monthly meme contests whose intention is to make $ATOM going viral on Twitter. One set of actions for incentivising, educating thought leaders so as to engage through media (Twitter, YouTube) for a period of 3 months and educate their audiences about $ATOM without any unnecessary hyperboles, something that would go against the values and ethos of our project The funds will be used towards the following actions: We propose that the community pool allocate 129,208 $ATOM to this initiative with immediate effect upon the proposal’s passing. We aim to achieve this through undertaking a marketing campaign contracted to AiB. Its purpose is to orchestrate and coordinate an effort to increase awareness on the value proposition of $ATOM and the Cøsmos Hub, informing communities, individuals, entities about the dynamics of $ATOM in the light of the upcoming Stargate upgrade. This proposal is the by-product of an ambitious community driven initiative. Since we have all agreed that it is important to submit this on chain as soon as possible (ahead of the proposal for Stargate) here is the Candidate Proposal 34 for your review and consideration, awaiting your kind comments: Yet we have always aligned with the ethos of the Cosmos idea and noble character and waited until the right time had come.Īfter a few days of deliberation on the Cosmos Hub’s Governance Working Group, with many participants contributing to the Cosmos Hub, we, members of the Cosmos Hub’s community, have come up with the following proposal. On the other hand, we noted that efforts for educating communities, disseminating the idea and planting the seed should have been - at least in our opinion - intensified. Moderator edit to add link to on-chain proposal: Mintscan - Chain explorer by COSMOSTATIONįor the past 6 months there have been intense and lengthy discussions (between community members) about the lack of marketing initiatives that are $ATOM oriented, from entities involved in the Cosmos Hub.ĭuring the months leading to the completion of the Stargate Upgrade (which we understand is imminent) we identified that until the upgrade was about to launch there would be no point to promote a product that had not yet launched.
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